publicaciones seleccionadas
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artículo editorial
- Analysis of the Factors Influencing the Intention to Share Information: Word-of-Mouth About Fast-Food Restaurants. Foods. 2024
- Analysis of trends that turn an entrepreneurship idea into a family business: an article in perspective. Journal of Family Business Management. 2024
- Purchase Intention of Healthy Foods: The Determinant Role of Brand Image in the Market of a Developing Country. Foods. 2024
- Exploring the moderating effect of brand image on the relationship between customer satisfaction and repurchase intentions in the fast-food industry. British Food Journal. 2024
- Unveiling Millennials’ Perceptions of Organic Products: A Grounded Theory Analysis in Ecuador and Peru. Sustainability. 2024
- Advertising and Eco-Labels as Influencers of Eco-Consumer Attitudes and Awareness—Case Study of Ecuador. Foods. 2024
- Influencers who most engage on Instagram. The effect of their expertise, taste leadership and opinion leadership on their followers’ behavioural intentions. Cuadernos de Gestión. 2023
- Social Media Marketing as a Segmentation Tool. Sustainability. 2023
- Reviewing Automated Analysis of Feature Model Solutions for the Product Configuration. Applied Sciences. 2022
- Spiritual Experience and Parishioners Satisfaction in the Online Eucharist: A Latin American Case Study. Religions. 2022
- Engagement on Twitter, a Closer Look from the Consumer Electronics Industry. Journal of Theoretical and Applied Electronic Commerce Research. 2022
- Razones para co-destruir en plataformas hoteleras usando boca a boca electrónico (e-WOM) negativo. Información tecnológica. 2021
- El rol de la inteligencia emocional y del conflicto trabajo-familia en la satisfacción laboral, el desempeño percibido y la intención de abandono de los docentes. Información tecnológica. 2021
- Determinantes del Marketing Boca a Boca en el Contexto Universitario: El Rol de la Satisfacción y la Lealtad de los Estudiantes. Formación Universitaria. 2019
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documento
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