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Serrano Malebrán, Jorge Alexis

Miembro de la facultad

Áreas de investigación

Enfoque geográfico

Chile Campus

publicaciones seleccionadas

artículo editorial
- Enhancing Firm Performance: How Entrepreneurial Orientation and Information Technology Capability Interact. Applied Sciences. 2024
- Exploring the moderating effect of brand image on the relationship between customer satisfaction and repurchase intentions in the fast-food industry. British Food Journal. 2024
- Developing Programming Competencies in School-Students With Block-Based Tools in Chile, Ecuador, and Peru. IEEE Access. 2024
- Social Media Marketing as a Segmentation Tool. Sustainability. 2023
- Sustainable Health Education Simulator Using Open-Source Technology. Sustainability. 2023
- Reviewing Automated Analysis of Feature Model Solutions for the Product Configuration. Applied Sciences. 2022
- Teleworking in times of a pandemic: An applied study of industrial companies. Frontiers in Psychology. 2022
- La capacidad de aprendizaje organizativo como mediador de la relación entre liderazgo transformacional y satisfacción laboral. Información tecnológica. 2022
- When does personalization work on social media? a posteriori segmentation of consumers. Multimedia Tools and Applications. 2021
- Experiencia académica en desarrollo rápido de sistemas de información web con Python y Django. Formación Universitaria. 2021
documento de conferencia
- Scratch and Arduino for Effectively Developing Programming and Computing-Electronic Competences in Primary School Children. 2019 38th International Conference of the Chilean Computer Science Society (SCCC). 2019

correo electrónico principal

jorge.serrano@ucn.cl

Publicaciones en VIVO

Mapa de la ciencia

Información de Contacto

jorge.serrano@ucn.cl