publicaciones seleccionadas artículo editorial Sports icons in nation branding the interplay of motivations, culture and country attachement. Journal of Hospitality and Tourism Management. 2024 Unlocking the helpfulness of extreme and exaggerated hotel online reviews: Consumers and brand influences. Tourism Management Perspectives. 2024 Antecedents and consequences of perceived helpfulness of extremely positive and exaggerated reviews. Journal of Retailing and Consumer Services. 2024 Individuals’ resistance to saving water: the cases of Argentina and Spain. International Journal of Water Resources Development. 2024 Analysing user-generated content in sports events through the lens of the Spain brand. Journal of Marketing Analytics. 2024 A bibliometric analysis of virtual influencers in the Web of Science. Journal of Marketing Analytics. 2023 Nightmares in “the happiest place on earth”: dissatisfaction in theme parks during the post-COVID era. Leisure Studies. 2023 Personal antecedents of perceived deceptive pricing in online retailing: the moderating role of price inequality. Electronic Commerce Research. 2023 Fake or credible? Antecedents and consequences of perceived credibility in exaggerated online reviews. Journal of Business Research. 2023 Does it matter who gets a better price? Antecedents and consequences of online price unfairness for advantaged and disadvantaged consumers. Tourism Management Perspectives. 2021 Resistance to Change and Perceived Risk as Determinants of Water-Saving Intention. Sustainability. 2021 E-Commerce C2C en Chile: Incorporación de La Reputación y de la Confianza en El TAM. Journal of technology management & innovation. 2019 The Dark Side of Good Reputation and Loyalty in Online Retailing: When Trust Leads to Retaliation through Price Unfairness. Journal of Interactive Marketing. 2019 Consumers' Perceptions of Online and Offline Retailer Deception: A Moderated Mediation Analysis. Journal of Interactive Marketing. 2016 El consumo socialmente responsable en el mercado colombiano. Cuadernos Latinoamericanos de Administración. 2015 Is the influence of privacy and security on online trust the same for all type of consumers. Electronic Markets. 2014 Personal determinants of online shopping frustration and its influence on consumers' positive word of mouth. Journal of Electronic Commerce Research. 2014 The Influence of Consumers' Cognitive and Psychographic Traits on Perceived Deception: A Comparison Between Online and Offline Retailing Contexts. Journal of Business Ethics. 2014 The relationships among consumers' ethical ideology, risk aversion and ethically-based distrust of online retailers and the moderating role of consumers' need for personal interaction. Ethics and Information Technology. 2014 Efectos de los fallos en la compra ‘online’sobre la satisfacción con la página web: análisis de las distintas respuestas según las características demográficas del consumidor. Harvard Deusto Business Research. 2013 ¿Reaccionamos todos de la misma forma ante un vendedor poco ético? Influencia de las características psicográficas del consumidor sobre su intención de compra en el contexto de venta minorista. Harvard Deusto Business Research. 2012 Desconfianza hacia la venta tradicional y electrónica: Un estudio sobre el perfil del consumidor desconfiado. Universia Business review. 2011 capítulo Perceived Deception in Online Consumer Reviews: Antecedents, Consequences, and Moderators. Review of Marketing Research. 2019